Resources Library by ANA

The contribution of market research to the programme planning of an independent local radio station

This paper describes and discusses a survey conducted by Kay Brandon on behalf of Radio Haliam with the objectives of assessing the success of the Station's programming strategies in meeting the needs of the adults living in the transmission area,...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Keith Skues, Kay Brandon

June 15, 1987

Qualitative research models in representative longitudinal studies

The call for "qualitative" research is always heard when the standardised methods which primarily measure quantitative relationships are unable to explain a change in the market or to explain it adequately. In this situation, attention is focused on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1987

Questionnaire design

This chapter is mainly concerned with the design of structured questionnaires for use in face-to-face interviews. It does not deal with the development of guides for depth interviewing nor with the problems of questionnaires for special populations,...

Catalogue: Consumer Market Research Handbook

Author: J. Marton-Williams

August 1, 1986

Interviewing and field control

It must be stressed that, in this chapter, we are concerned with the role of professionally trained research interviewers who alone should be responsible for this vital phase in any project.

Catalogue: Consumer Market Research Handbook

Authors: John F. Drakeford, Valerie Farbridge

August 1, 1986

Study of the reading habits of physicians

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Dieter Müller-Veeh, Gunda Opfer

June 15, 1979

Study of the reading habits of physicians (German)

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Dieter Müller-Veeh, Gunda Opfer

June 15, 1979

What role should research play during an economic crisis? (French)

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Sylvère Piquet, Marie-Reine de Jaham

June 15, 1979

What role should research play during an economic crisis?

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Sylvère Piquet, Marie-Reine de Jaham

June 15, 1979

Practical experience with central telephone interviewing

The paper discusses the advantages and disadvantages of centralised telephone interviewing, in particular in comparison with conventional decentralised personal interviewing. Centralised telephone interviewing provides real benefits in terms of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Ian Jarvis

Company: Burke, Inc.

September 1, 1978